Ken Godfrey
Writer/Creative Director/Digital Marketing Strategist/People Manager/Innovator
7 Ridgeview Drive, Ossining, NY 10562
914 923 7606
godfreyk@us.ibm.com
THE EXPERIENCE
Since March 09
IBM / SWG Marketing 2.0 and Demand Generation Programs
Manager, Strategic eMarketing Capabilities
•Supervise and synergize 5 discrete digital marketing practices
Search Marketing
Social Media
eNurture
Webcasts and Virtual Events
Live Chat
• Continue to consult on Tivoli Brand Web strategy and execution
• Leadership projects
• Rebranding of IBM Software Web presence
• User Experience Revamp of SWG Events Listing
• Creation of perpetual virtual events infrastructure for SWG
Since March 09
October 07 – March 09
IBM / Tivoli Software Marketing Team
Manager, Worldwide Tivoli Web and Communications
• Supervise a staff of 13 professionals, two discrete functional teams
• Managed $2.5 M budget
• Tivoli Brand and Marketing ProgramWeb sites
• Continuation of all programs mentioned below
• Created and hired the first Social Media Program Manager role in IBM
• Executive presentations as well as all internal and external executive communications
• System Z publications
• Leadership Projects
Produced ‘Tivoli: The Movie’
Managed Summer Internship Program
Produced Service Management Simulator Game
Led development and introduction of Service Management Resource Center
(3rd party Web relationship management engine)
November 05 - October 07 January 04 - November 05
IBM / Tivoli Software Marketing Team
Web Marketing Strategist, Worldwide Tivoli Brand and Marketing Programs
2006 SWG MARKETING PROFESSIONAL OF THE YEAR FOR INNOVATION
SWG Team Innovation Award November 2006
The President's Volunteer Service Award 2005 and 2006
• Design and manage drive-to-Web and other interactive marketing initiatives for IBM's fast-growing
Tivoli Software brand, including:
• Creation and redesign of the IBM Service Management, cross-brand sitelett
• Concept, launch, management and promotion of robust syndication program, anchored by Tivoli Beat weekly feature articles
(now offered to over 500,000 business leaders monthly)
• Launch of WebCollage comprehensive content syndication to 50 key Business Partners
• Secured funding to pilot LivePerson proactive chat ($500K in lead revenue first month in operation)
• Drove critical changes to SWG Brand home pages through SWG Web presence
• 33% Opt in rate
• Drove $53 M in Web-influenced Opportunity Identification
• 10% increase in Web Traffic Y2Y
IBM/Linux on POWER Marketing Team
Worldwide Linux on POWER Web Strategist
• Design, implement and manage all aspects of interactive marketing for Linux on POWER, IBM's current
must-win initiative, including:
• A robust content refresh for Linux on pSeries
• Complete functional overhaul of Power
Architecture
• 40-country launch of the eServer OpenPower product site
• Planning, building, launch and ongoing
enhancement of the MareNostrum supercomputer site
• Unique, integrated Drive-to-Web across all sites via IBM Worldwide
Editorial Board
November 01 - January 04
IBM / Cross-IBM Linux Marketing Team
Manager, Worldwide Linux Web Strategy
• Manager of virtual team of IBMers and contractors who run Linux portals,
newsletters and drive-to-Web programs
• Architect of internal and external Linux Web portals, (launched within
3 months)
• Negotiated first Google keyword buy in
IBM
• Drove creation of first Linux Web hosting infrastructure in IBM
• Publisher of internal and external Linux newsletters which now reach
over 70k external and over 10K internal subscribers
• Directed design and deployment of the first Linux Content Management
System
• Linux Web council lead
August 99 - November 01
IBM / ibm.com
Worldwide Content Strategist, User Experience Team
• Design and implement the voice of IBM on the Web
• Build and lead a community of more than 1000 Web content creators
• Author and deploy Web writing standards and copy-design templates
• Champion user-centered design for ibm.com
• Create and teach internal Web writing workshops
• Develop and edit Content Communique newsletter
• Consult on writing and user experience issues for IBM Web projects
• ibm.com Home Page editorial lead
THE ADVERTISING EXPERIENCE PORTFOLIO: http://www.copylounge.com
May 99 - August 99
FrankfurtBalkind | Blue Marble | Wunderman | Compelling Content
Freelance Creative Director
Informix • Cadillac • Medscape • FirstBank • Con
October 97 - May 99
Grey Interactive Worldwide
Senior Writer/Creative Director
Dell Computer • AT&T • Intel • Autobytel •
1998 Winner:
April 93 - August 97
Poppe Tyson/poppe.com
Partner, Associate Creative Director
Toshiba
Siemens • PhRMA • Toshiba • Indonesia • Bozell • Milk • American Express Travel • General Instrument • Pfizer • AI Credit • Toshiba
World Yacht • Circle Line • Osram Sylvania • AIG Life • Fordham University • Ridgewood Savings Bank • The White House • Netscape
Since November 96
CopyConcepts
President, Creative Director
CitiBank Visa • Neuberger & Berman •
Merrill Lynch • Datamorphosis • Electronic Systems USA
September 91 - April 93
Bozell Worldwide
Junior Copywriter
Chrysler • Valvoline • Speedy Muffler King
THE OTHER EXPERIENCE
September 95 - January 2001
Adjunct Professor
Style for the Professional Writer • Advertising as a Second Language
•
Desktop Publishing with QuarkXPress • Website Development •
Photoshop
THE EDUCATION
School of Visual Arts,
THE BOTTOM LINE
An experienced, creative, marketer, writer and
innovator with proven people and project management skills.