Since November 05
IBM / Tivoli Software Marketing Team
Worldwide Tivoli Web Marketing Strategist
2006 SWG MARKETING PROFESSIONAL OF THE YEAR FOR INNOVATION
SWG Team Innovation Award November 2006
The President's Volunteer Service Award 2005 and 2006
Design and manage drive-to-Web and other interactive marketing initiatives for IBM's fast growing Tivoli Software brand, including:
Creation and redesign of the IBM Service Management, cross-brand sitelett • Concept, launch, management and promotion of
the Tivoli Beat weekly feature article (now offered to over 500,000 business leaders monthly) • Launch of WebCollage
comprehensive content syndication to 50 key Business Partners • Agreed to pilot LivePerson proactive chat
($500K in validated lead revenue first month in operation) • Drove critical changes to SWG Brand
home pages through SWG Web presence • 33% Opt in rate • Drove $53 MM in Web-
influenced Opportunity Identification • 10% increase in Web Traffic Y2Y
January 04 - November 05
IBM / Linux on POWER Marketing Team
Worldwide Linux on POWER Web Strategist
Design, implement and manage all aspects of interactive marketing for Linux on POWER, IBM's current must-win initiative, including:
A robust content refresh for Linux on pSeries • Complete functional overhaul of Power Architecture • The 40-country launch
of the eServer OpenPower product site • The planning, building, launch and ongoing enhancement of the new
MareNostrum supercomputer
site • Unique, integrated Drive-to-Web across all sites
IBM Worldwide Editorial Board
November 01 - January 04
IBM / Cross-IBM Linux Marketing Team
Manager, Worldwide Linux Web Strategy
Architect of internal and external Linux Web portals, (launched within 3 months) • Drove creation of first GWA Linux Web
infrastructure • Publisher of internal and external Linux newsletters which now reach over 70k external and
over 10K internal subscribers • Manager of virtual team of IBMers and contractors who run Linux
portals, newsletters and drive-to-Web programs • Directed design and deployment of
Linux Content Management System • Linux Web council lead
August 99 - November 01
IBM / ibm.com
Worldwide Content Strategist, User Experience Team
Design and implement the voice of IBM on the Web • Build and lead a community of more than 1000 Web content creators
Author and deploy Web writing standards and copy-design templates • Champion user-centered design for ibm.com
Create and teach internal Web writing workshops • Develop and edit Content Communique newsletter
Consult on writing and user experience issues for IBM Web projects • ibm.com editorial lead
May 99 - August 99
FrankfurtBalkind | Blue Marble | Wunderman | Compelling Content
Freelance Creative Director
Informix • Cadillac • Medscape • FirstBank • Con Edison • IBM • Drugstore.com
October 97 - May 99
Grey Interactive Worldwide
Senior Writer/Creative Director
Dell Computer • AT&T • Intel • Autobytel • Whitehall Robins • P&G • Hasbro
1998 Winner: Cannes Lion, CASIE and One Show Interactive Bronze for Dell Online
November 96 - August 97
Poppe Tyson
Partner, Associate Creative Director
Toshiba America • Panasonic Personal Care • McKinsey • GenRad • IPC
IBM • Internet Phone • Digex Business Internet • COM.sortium
July 95 - November 96
poppe.com
Senior Writer/Copy Supervisor
AT&T • IBM • Siemens • PhRMA • Toshiba • Indonesia • Bozell • Milk
Since November 96
CopyConcepts
President, Creative Director
CitiBank Visa • Neuberger & Berman • Illinois Power & Light
New York City Off Track Betting • Merrill Lynch
Datamorphosis • Electronic Systems USA
April 93 - July 95
Poppe Tyson
Copywriter
Performance Systems International • American Express Travel
General Instrument • Pfizer • AI Credit • Toshiba
World Yacht • Circle Line • Osram Sylvania
AIG Life • Fordham University
Ridgewood Savings Bank
November 91 - April 93
Bozell Worldwide
Junior Copywriter
Chrysler • Valvoline • Speedy Muffler King
THE OTHER EXPERIENCE
September 95 - January 2001
Polytechnic University
Adjunct Professor
Desktop Publishing with QuarkXPress.• Website Development • Photoshop
Style for the Professional Writer • Advertising as a Second Language
THE EDUCATION
School of Visual Arts, New York, NY
Manhattan College, Riverdale, NY
THE PERSONAL INFO
7 Ridgeview Drive, Ossining , New York 10562
Home: 914 923 7383 Work: 914 923 7606
Health: Excellent Married: Happily
THE BOTTOM LINE
An experienced, creative marketing strategist and writer with proven people and project management skills.
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