Ken Godfrey - Background
- North America Digi-Summit Conference
- Employee brand advocacy activation
- Consumer Intent Modeling and Social Listening
- Monthly Digital Community Call
- End to end organic/paid search marketing service for internal orgs
- Brand-based to Capability-based go-to-market strategy transformation (IBM Software)
- Real-time Social Listening Lab
- Social media program
- Content syndication program
- Automated Web relationship management system
- Brand-based to Program-based go-to-market strategy change (Tivoli)
- SEO-based content refresh
- Weekly feature article series on a Web site
- Google keyword buy
- Content management system for Linux
- Linux Web hosting infrastructure
- Web page type templates - Web writing guidelines
- Content organization
- Worldwide Content Strategist
Ken Godfrey, President of CopyLounge, as been an innovator in the digital marketing domain for more than 20 years, in the advertising industry at the advent of the Web itself, then for 13 years at IBM and 3 at Philips. He has worked on dozens of Web sites and digital campaigns for multiple companies and was trusted to improve the performance of IBM's highest value, business-critical digital properties, increasing traffic, engagement and lead generation. He joined Philips to lead the digital transformation of the company's largest and most important market, North America.
The list to the left details a unique history of innovations that Mr. Godfrey and his teams were responsible for at IBM, finding new ways use digital strategies and tactics to build relationships with customers. It's no wonder that he enjoys a reputation inside the company for leading teams to excellence.
A transformation agent, a writer by trade and a content expert, Ken is also an experienced, effective and popular people manager who thrives on collaboration.
Call for your free consultation today. 914 715 6715
Ken Godfrey started his career at IBM as the company’s first Web content strategist on the corporate User Experience Team. and he managed IBM Web sites throughout his career there, including the IBM Home page, Linux at IBM. Tivoli, Software Group and Smarter Computing. For each of these key IBM properties, he and his team were able to increase traffic and engagement significantly by following his robust, user-centered content and syndication strategy as well as many other innovations.
His digital strategy is focused on ‘outside-in marketing’, using search keyword insight and social listening to identify what topics a site needs to be talking about, what content needs to be created, and the best words to use to attract searchers and deliver the content they need and expect.
Ken is also one of IBM's social media pioneers, creating the company's first Social Media Program in 2008. His team launched IBM's first social media campaigns. And when he moved to manage Worldwide Strategic Digital Marketing for Software Group, he traveled all over the world, mentoring IBM marketers in how to do this, as well as Search, eNurture and more, as part of a 2-year, worldwide digital marketing roadshow. He then personally set up the Social Intelligence Office -- IBM's first social listening lab -- in Bangalore, hired the listeners to staff it, and led the search for the social listening tool they would use.
He's a writer by trade, working in advertising as a copywriter, copy chief and creative director for 10 years before coming to IBM, and creating IBM's first Web writing guidelines. For Ken, the user experience is as important to the success of content as it is to Web or application design or anything else. Content has to deliver on the customers' expectations and focus on their needs.
Ken is accustomed to working closely with internal clients and executives to create and advocate innovative strategies. In 2012, he lead an an agile scrum team as Scrum Product Owner, working closely with stakeholder clients to map their strategic business needs, then taking those priorities back to his cross-discipline team to implement in 2-week sprints.
Since 2014, he has led the digital transformation of Philips North America marketing. As the Head of Digital, Ken has built and lead an internal consulting team of digital capability experts covering Search, Social, Content, Analytics, CRM and Web development. Working hand in hand with Brand and product teams, they have dramatically increasing the organizations digital maturity and with it customer experience and engagement.
More than 10 years of people management experience and several recent roles where he's led large matrixed organizations have honed his ability to work effectively across many constituencies, get the best from people and make things happen. He has a track record of treating people right, clearing barriers and motivating a successful and innovative team.