CopyLounge Consulting

The Digital Marketing Process

Audit Criteria

Selected work

The CopyLounge digital marketing process starts with a Web site audit (see the elements listed at left) to gather baseline data, understand how the customer site is performing and what needs to be adjusted or reworked to turn it into an always-on lead generation engine.

Most engagements begin with a client requesting Search Engine Optimization (SEO). We brainstorm keywords with the client and perform keyword discovery research to find the best words to attract the searches that potential customers are doing. Sometimes, we'll also conduct social listening to gather more data on the market's needs and the language they use to talk about those needs.

Once the audit and keyword discovery are complete, we deliver a comprehensive report of our recommendations. This report will usually include suggestions on how to create content based on keyword and social insight, as well as how to syndicate that content through Social Media and other tactics.

At that point, the client can make the changes and execute the content strategy and social outreach themselves. But in many cases, they engage CopyLounge to help them with some combination of our Digital Marketing Services.

Call for your free consultation today. 914 715 6715

Ken Godfrey's Resume |kengodfrey@copylounge.com |914 715 6715 (m) | @leaderothepack | linkedin.com/in/kengodfrey1